Privacy Policy

Basic First respects your privacy and is committed to being transparent with you about how we handle personal information. This Privacy Policy explains how Basic First collects, uses, and shares information about you when you use the Basic First Platform, or otherwise interact with us.

Basic First Learning (OPC) Private Ltd (operating under the brand name BasicFirst), is an edtech company, incorporated in India, for imparting app based online learning. This Policy governs the use of the web-based application Platform “Basic First”, (website) and any other services & products that are owned and operated by Basic First. Please read this privacy policy ('Policy') carefully before using the Application, Website, our services and products, along with the Terms and Conditions ('Terms') provided on the Application and the Website. Your use of our products and services including web-based application, website or any other services in connection thereof ('Services'), or registrations with us through any mode or usage of any products including through tablets or other storage/transmitting device shall signify your acceptance of this Policy and your agreement to be legally bound by the same. If you do not agree with the terms of this Policy, do not use the Website, Application, any of our products or avail any of our Services.

Personal Information you give us

The Application/Website/Services/products obtains the information you provide when you download and register for the Application or Services or products. When you register with us, you generally provide (a) your name, age, email address, location, phone number, password and your ward's educational interests, etc, recording of video or audio classes taken by you; (b) transaction-related information, such as when you make purchases, respond to any offers, or download or use applications from us; (c) information you provide us when you contact us for help; (d) information you enter into our system when using the Application/Services/products, such as while asking doubts, participating in discussions and taking tests. The said information collected from the users could be categorized as “Personal Information”, “Sensitive Personal Information” and “Associated Information”. Personal Information, Sensitive Personal Information and Associated Information (each as individually defined under this Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 (the “Data Protection Rules”)) shall collectively be referred to as 'Information' in this Policy. We may use the Information to contact you from time to time, to provide you with the Services, important information, required notices and marketing promotions. We will ask you when we need more information to serve you better. We will not differentiate between who is using the device to access the Application, Website or Services or products, so long as the log in/access credentials match with yours. In order to make the best use of the Application/Website/Services/products and enable your Information to be captured accurately on the Application/Website/Services/products, it is essential that you have logged in using your own credentials. We will, at all times, provide the option to you to not provide the Personal Information or Sensitive Personal Information, which we seek from you. Further, you shall, at any time while using the Application/Services/products, also have an option to withdraw your consent given earlier to us to use such Personal Information or Sensitive Personal Information. Such withdrawal of the consent is required to be sent in writing to us at the contact details provided in this Policy below. In such event, however, the Company fully reserves the right not to allow further usage of the Application or provide any Services/products thereunder to you.

Personal Information from your use of our Platform

Additionally the Application/products/Services may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, the type of mobile Internet browsers you use, your mobile operating system, and information about the way you use the Application/Services/products. As is true of most Mobile applications, we also collect other relevant information as per the permissions that you provide. We use external payment platforms/ gateways to bill you for goods and services. These platforms/ gateways do not retain, share, store or use personally identifiable information for any other purpose.

Policy for NDNC

By using the Website and/or registering yourself at BasicFirst you authorize us to contact you via email or phone call or sms and offer you our services, imparting product knowledge, offer promotional offers running on website & offers offered by the associated third parties, for which reasons, personally identifiable information may be collected. And irrespective of the fact if also you have registered yourself under DND or DNC or NCPR service, you still authorize us to give you a call from Basicfirst for the above mentioned purposes till 365 days of your registration with us. This Privacy Policy covers Basicfirst's treatment of personally identifiable information that Basicfirst collects when you are on the Basicfirst site, and when you use Basicfirst's services. This policy also covers Basicfirst's treatment of personally identifiable information that Basicfirst's business partner shares with Basicfirst. This policy does not apply to the certain Basicfirst products or services, when you visit Basicfirst pages, and when you enter promotions. Basicfirst may also receive personally identifiable information from our business partners. When you registered with Basicfirst, we ask for your first name, last name, contact no, email, Date of Birth and gender. Once you register with Basicfirst and sign in to our services, you are not anonymuous to us. Also during registration, you may be requested to register your mobile phone and email id, pager, or other device to receive text messages, and other services to your wireless device. By registration you authorize us to send sms/email alerts to you for your login details and any other service requirements or some advertising messages/emails from us.

Use of your Personal Information

Our primary purpose for using your personal information is to provide you with a smooth, efficient, and customized experience, for customer support, advertising and marketing communications, research and service development, and to keep our Platform and users safe and secure.

To provide and improve our services

We use personal information that we collect about you to allow you to access our Platform, to provide you with the services you request, and to improve and customize Basicfirst Services.

For customer support

We use personal information to investigate, respond to, and resolve customer queries, send you technical notices and security alerts, and provide other support and administrative services.

For advertising and marketing communications

We use personal information to develop targeted advertising both on and off our Platform about Basicfirst Services, and to communicate with you about our products, services, offers and promotions, including making recommendations about Basicfirst Services you may be interested in.

For research and service development

We use personal information to conduct market research and to develop new services in order to provide you with a better experience and to drive growth in our business.

For legal and security purposes

We use personal information to prevent, detect, investigate, and take measures against criminal activity, fraud, misuse of or damage to our Platform or network, and other threats and violations to Basicfirst 's or a third party's rights.

How We Share Personal Information We Collect

Basicfirst only shares your personal information with third parties under the circumstances described below. We do not sell or otherwise disclose personal information we collect about you for monetary or other valuable consideration. We may at times provide aggregate statistics about our customers, traffic patterns, and related site information to reputed third parties in an aggregate form and would not contain any Personally Identifiable Information attributable to you. Any portion of the Information containing personal data relating to minors provided by you shall be deemed to be given with the consent of the minor's legal guardian. Such consent is deemed to be provided by your registration with us. We may disclose Information: * as required by law, such as to comply with a subpoena, or similar legal process; * to enforce applicable T&C, including investigation of potential violations thereof; * when we believe prudently such disclosure is necessary to protect our rights, ensure your safety or the safety of others, investigation of fraud, address security or technical issues or respond to any request by any statutory authority/government; * with our trusted services providers who work on our behalf and who do not have an independent use of such information disclosed to them, and have agreed to adhere to the rules set forth in this Policy; * to protect against imminent harm to the rights, property or safety of the Application/Website/ Basicfirst or its users or the public as required or permitted by law; * with third party service providers in order to personalize the Application/Website/Services/products to improve user experience and to perform analysis; * with other students/user, mentors, academic counsellor and our Team, so they can suggest the right program or course for or and improve your program or course. This data may include things like your city, country, browser language, operating system, device settings, email id, phone number, your work experience and other work-related information, your activities on our website and learning management system; * with social media features in the Services (like the Facebook Share) may allow the third-party social media provider to collect things like your IP address and which page of the Services you’re visiting, and to set a cookie to enable the feature. Your interactions with these features are governed by the third-party company’s privacy policy. * If Basicfirst undergoes a business transaction like a merger, acquisition, corporate divestiture, or dissolution (including bankruptcy), or a sale of all or some of its assets, we may share, disclose, or transfer all of your data to the successor organization during such transition or in contemplation of a transition (including during due diligence).

Access to your Personal Information

We will provide you functionality to ensure that your Personal Information is correct and updated. If you have filled out a user profile, we will provide a process for you to access and change your profile on our Application/Services/Website/products. We adopt reasonable security measures to protect your password from being exposed or disclosed to anyone.


We send cookies (small files containing a string of characters) to your computer, thereby uniquely identifying your browser. Cookies are used to record your preferences, help you login faster, and collected to analyse user trends. This data is used to improve our services and offerings, such as providing more relevant content in areas of interest to a majority of users. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some of our features and services may not function properly if your cookies are disabled.


We may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve our customized content. Clicking on links may take you to sites outside our domain. We are not responsible for the privacy practices of other web sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by our Website.


We may send alerts to you by email or phone (through sms/call) to inform you about any change in our offerings, products, processes, policy or other information which we feel might be useful for you.

Public Forums

When you use certain features on our website like the discussion forums and you post or share your personal information such as comments, messages, files & photos, they will be available to all users, and will be in the public domain. All such sharing of information is done by you at your own risk. Please keep in mind that if you disclose any personal information in your profile or when posting on our forums, all such information would be visible and available in public domain.


We are committed to safeguard the confidentiality of your information. We have put systems, processes & policies in place both physically as well as electronically to protect your information we process and maintain. For example, we limit access to this information to authorized employees only who would need to know that information to enable them operate, develop or improve our products, offerings, application, platform, services, website. Please note that although we endeavour to provide reasonable security for information we process and maintain, however, no security system can prevent all potential security breaches/risks.

Duration for which We Retain User Data?

We plan to retain user data while an account is active and for at least three years afterward. We may change this practice to comply with legal, compliance and business requirements. For example, we may increase the retention period for some data to comply with requirement of any law or Basicfirst’s code of conduct or any other business requirement. Unless otherwise prohibited, we may decrease the retention period for some data to release bandwidth on our storage devices.

Log information

When you access our platform, our servers automatically record information that your browser sends. These server logs may include information such as your web request, internet protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

User communications

When you send an email or other communication to us, we may retain those communications in order to process your requests, respond thereto and improve our Services

Future Changes

Our privacy policy will need to evolve with change in internal and external environment as well to cover new situations and learnings. You are advised to review this Policy regularly for these updation and your continued use of our platform or services is deemed approval of all changes.

Your Consent

We believe that, every user of our platform, website, application, products & services is capable to provide an informed consent prior to providing any Information required for the use on our platform, website, application, products & services. By registering with us, you are expressly consenting to our collection, processing, storing, disclosing and handling of your information as set forth in this Policy now and as amended from time to time. Processing, your information in any way, including, but not limited to, collecting, storing, deleting, using, combining, sharing, transferring and disclosing information, all of which activities will take place in India. If you reside outside India your information will be transferred, processed and stored in accordance with the applicable data protection laws of India.


It is open for you to customize our usage of your personal information to communicate with you, to send you marketing information, how we provide you with customized and relevant advertising, and whether you want to stay signed into your account. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you would receive or change your Communication preferences or indicate your communication preferences. You can also reach us via chat, WhatsApp, call or email to block promotional communication to you. Keep in mind, we do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

Priviledged/Exclusive Service

By having a Basicfirst account, you have explicitly given consent for us to capture images (followed by analysis), camera/mic permissions to make video calls and record the same. These may be used by us to share with you and others as per business requirement.

Contact Information

Our Grievance Redressal Officer shall make all reasonable efforts to address your grievances at the earliest possible opportunity. You may contact us at (Nodal Officer details with postal address:

463-A, Ashok Nagar,
Above IDBI Bank, Near Argora Chauk,
Ranchi, India - 834002

Reach out to us on [email protected] in case of any queries.